5 Benefits of Using Business Analytics

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Business analytics is a sub-field of business that has recently started to gain attention thanks to the high demand for freelance business analysts. The job involves refining current or historical organizational data using various contemporary technologies that are applied to create complex models that will pave the way for future growth.

The role of a business analyst is quite complex and involves performing multiple steps to closely analyze important data. Some of the actions taken by business analysts involve gathering essential data, mining text, identifying sequences, performing predictive analytics, forecasting, data visualization and optimization.

To assist firms in achieving their objectives, business analysts create or suggest solutions involving computers and computer programs. Statistical tools and techniques are now used in business analytics to assess historical data with the aim of obtaining fresh knowledge that might help them make more informed strategic decisions in the future.

The role of a business analyst

Technology has always been a valuable tool for boosting business efficiency. Artificial intelligence has been extensively employed by large enterprises and corporations to manage and finish a wide range of tasks. The incredible developments in information technology and the internet have significantly enhanced the effectiveness and operations of all organizations. With the use of modern technology, businesses have been able to create business analytics tools that guide them toward smart business decisions using both current and historical data.

A business analyst’s responsibilities include advising management, employees and clients on their needs, objectives, and requirements; designing or suggesting solutions to meet their needs; documenting the specifications for computer systems; estimating costs and writing business cases; and supervising new developments, including the design and selection of computers and computer programs.

Business intelligence Vs. Business analytics

Business intelligence, which is a subset of the business analytics discipline, is needed for using numerous tools and techniques to forecast and integrate findings into everyday operations, such as machine learning and artificial intelligence technologies.

To provide conclusions that can be applied to real-world situations, business analytics integrates the fields of technology and business management.

Types of business analytics techniques used by successful enterprises

There are several effective business analytics techniques, and they are classified into four major categories.

Descriptive analytics: This refers to the process of analyzing historical data to decide how to interpret changes in an organization. It compares current reporting periods with former periods for the same firm or with businesses in the same industry using a range of historical data.

Diagnostic analytics: Diagnostic analytics seeks to diagnose what led to a problem in a business. This is a very important technique in business analytics as businesses may end up learning more about the reasons behind the trends in their data by using diagnostic analytics. Data mining and data drilling are two examples of approaches that may be used in diagnostic analytics. To determine the underlying factors behind trends, businesses may need to examine a variety of data sources.

Predictive analytics: Predictive analytics is a subset of advanced business analytics that forecasts future outcomes using historical data, data mining, mathematical modeling and machine learning. Businesses employ predictive analytics to find trends in this data and identify threats and opportunities. Predictive analytics is usually also tied to data science and big data.

Prescriptive analytics: Prescriptive analytics is a statistical approach that concentrates on identifying the best course of action or steps needed for a particular circumstance based on data. Although both predictive and descriptive analytics are used in prescriptive analysis, the emphasis is on practical knowledge rather than data monitoring.

How does business analytics work?

Before any data analysis takes place, business analytics starts with several fundamental procedures. The initial analysis is performed on a smaller sample data set. Analytics tools include predictive modeling software and sophisticated data mining, as well as spreadsheets with statistical functionality. Patterns and correlations can be seen in the raw data. The analytical process then repeats by raising new questions until the business’s objective is attained.

The importance of business analytics

Business analytics, which enables the translation of raw data into more insightful and valuable information for effective decision-making, is a critical component of modern business operations. Organizations may optimize processes and increase efficiency by using analytics tools to better understand the primary and secondary data generated by their functions.

To stay one step ahead of their competitors, businesses must continually invest in cutting-edge tools and techniques that facilitate better decision-making, which may stimulate growth and profitability. Moreover, business analytics is essential in helping enterprises make decisions that will enhance overall performance and boost revenue growth.

The scope of business analytics

There are many different applications where business analytics has been used. Businesses employ descriptive analytics extensively to comprehend their standing in the marketplace under the prevailing circumstances. Both prescriptive and predictive analytics are used in the meantime to identify more trustworthy metrics for businesses to support their progress in a cutthroat industry.

Business analytics has been one of the top job options in recent years for those looking for a high-earning position that promotes business success.

Top 5 advantages of business analytics

Before business analytics were available, organizations had to rely on faulty analytical models, which made it difficult for them to reach better-informed decisions. Businesses can make better judgments with the help of business analytics and its increased result predictability.

Here is a look at some of the most significant business analytics benefits.

Improves progress monitoring

Among the most significant benefits of business analytics is the fact that it assists in monitoring progress. Every company has a mission statement that communicates its beliefs to its clients and serves as a framework for marketing and development strategies. Mission statements provide an understanding of the company’s principles and rules, enabling businesses to maintain and advance staff.

Finding those who support your company’s growth is essential, but the values of the company must be expressed and measured in a way that increases revenue for the company.

A company’s analytical process can be improved by using quantifiable values since they provide a clear objective. Everybody in the organization can work toward achieving the company’s goals when it has a well-structured procedure.

Employees can assess the measurable values of the company to better understand what the business expects of them. They will be more effective if they comprehend the goals and objectives of the company better.

Helps to make choices based on data

Access to vital data enables a company to make well-informed decisions and statements that produce better outcomes. The organization can benefit from the valuable and pertinent data that business analytics offers by making wise decisions.

Furthermore, organizations may more easily communicate their findings to stakeholders and staff members and create better future strategies thanks to business analytics. As a result, cooperation among all parties participating in the organization is improved, allowing all parties to achieve their objectives more quickly and effectively.

Provides clear insights

Gaining a precise understanding through data visualization is one of the main advantages of business analytics. Data visualization is the process of displaying data and related insights using graphs, images or visuals such as diagrams, charts and spreadsheets.

Professionals can make their judgment process considerably more effective using detailed graphs, images and charts. Company professionals can easily spot trends in the data and provide pertinent and valuable insights with more clarity.

Businesses may easily convey their findings to individuals who are less familiar with business analytics by using data visualization. Even if the audience is not knowledgeable about the inner workings of business analytics, their input might be significant in the decision-making process.

The organization’s staff or stakeholders might not be a technologically-savvy audience. Organizations can reduce the likelihood of mistakes and poor judgments by making them a part of the process and sharing ideas with them simply via graphical data.

Keeps a business up to date

Contemporary consumers can be fickle, swiftly transitioning from one business to another and forgetting those that fail to make an impression. Business analytics can help combat this problem.

The main goal of marketing analytics, a well-known subfield of business analytics, is to know the target group’s behavior and thought processes by spotting consumer behavior trends. It provides businesses with useful insight into their decision-making process, the reasons for selecting one company over another, the goods and services that stimulate their attention, their problems, and other factors.

Organizations may enhance their services and product advertising methods and techniques with the aid of these insights. Understanding the target audience can allow businesses to concentrate on their specific requirements and capture their interest.

May increase business income

Businesses that incorporate analytics can see considerable financial gains. Understanding consumer behavior with the use of big data analytics can have an immediate impact, and insight into the behavior of the customer is crucial when developing dynamic pricing.

Offers such as discounts, payment plans, and buy-one, get-one deals on products that are high in demand among the customer base can not only help to give the collective sales of the company a significant boost but also reduce the costs related to lower-demand products by cutting additional expenses. Furthermore, with the help of this information, businesses can better forecast their customers’ purchasing patterns, which increases sales.

The top in-demand skills for a business analytics expert

Business analytics skills are divided into two sub-categories; soft and technical skills. Both of these types of skills can be learned by enrolling in the SBU online business analytics master’s program at St Bonaventure University. Students who are interested in business analysis can enjoy a great opportunity to study and gain knowledge from highly qualified professors in the field through this online degree course. Some of most commonly taught soft skills in this type of degree include:

  • Negotiation skills
  • Communication skills
  • Decision-making
  • Critical thinking
  • Problem-solving

Technical skills include:

  • Programming/coding abilities
  • SQL
  • Microsoft Excel
  • Documentation
  • Probability and statistics
  • Data visualization
  • Statistical software

The top business analytics tools currently employed by businesses

In the modern business landscape, it is impossible to accomplish everything without help from digital tools. Most successful business analysts use a wide variety of BI software and applications as part of their toolkits to help them to gather qualitative and quantitative data from multiple business channels and incorporate it into their own databases.

Many business firms employ a collection of statistical tools, BA/BI software, and predictive data mining in conducting their assessments. These business analytics software options help businesses obtain important insights for maximizing profits and efficiency while also boosting effectiveness.

Here is a look at some of the top-rated business analytics tools and services developed for modern companies.

SAS Business Analytics

The SAS-based Business Analytics software’s advanced text analytics features enable users to evaluate and turn garbled text input into pertinent data that analysts may examine to draw useful conclusions.

SAS Business Analytics includes a wide range of statistical methods, which facilitates the speedy analysis of large data sets. Using data that has previously been gathered, this leading business analytics tool extrapolates possible patterns from big data.


Board is considered a top business analyst software option thanks to its unmatchable intelligence architecture for businesses. This gives corporate professionals the power to create dynamic and comprehensible BA visualizations and dashboards.

Board is a powerful tool that combines corporate performance management, business analytics and analytical insights under one roof. It assists key corporate personnel in making more effective decisions. Enterprises may examine a high-level overview of their business and dive down into their KPIs to monitor business performance objectives thanks to its configurable and interactive dashboards.

Regardless of technical skill levels, it provides mid to large-sized firms across a variety of sectors with a toolbox that doesn’t need programming and enables businesses to analyze and plan with a personalized, effective approach.


With its cutting-edge business discovery methodology, the business intelligence suite QlikView is the ideal choice for organizations looking for simple-to-use, enterprise-wide or departmental dashboards and ad hoc business intelligence analytical capabilities. Waiting for old reports and guesswork are eliminated by this program. It provides quick answers to the most crucial business questions.

One of this software’s key advantages is that it makes it simple to seamlessly merge data from several sources in a single application. Additionally, QlikView offers the processing of collected data through dashboards, reports and custom software and supports collaborative decision-making by providing consistent data. Finally, it eliminates the need for users to continually change their location in order to access data. It is incredibly user-friendly and offers outstanding data visualization.


Sisense is another market leader in business intelligence (BI) software that offers its customers a number of benefits. It enables you to compile information from all of your sources into a single location. It is possible to make an intelligent analysis using the app’s comprehensive graphic reporting.

Additionally, it makes it simple for you to share your ideas with your staff and clients with a user-friendly interface that is simple enough for even those without technical knowledge to learn. Sisense is a remarkably fast system that makes use of multi-core CPUs, parallelization tools, and 64-bit systems.


MicroStrategy is another popular business intelligence (BI) application software. Numerous elements on its main platform are intended to support businesses in making data-driven choices and streamlining operational procedures. These tools and functions include finely structured reports, thresholds, alarms, ad hoc searches, interactive dashboards, scorecards and automatic report delivery.

This program can be integrated with any relational system, online service, data warehouse, full database system and other data sources that provide data for analysis. The IT industry may provide a variety of on-site, hybrid, and remote work opportunities for those who learn and excel in MicroStrategy.


The KNIME Analytics Platform is an on-premises analytics and data visualization platform that helps small to large businesses create and manage data analysis applications. Using the drag-and-drop interface, users can create workflow prototypes, monitor performance, and employ the Apache Spark framework to speed up distributed computing or in-data processing.

Predictions, filtering, data cleansing, reporting and data model validation are some of the main aspects of the KNIME Analytics Platform. By using artificial intelligence throughout operations, users can create machine learning models to automate the processing of information, including categorization, cluster analysis, regression and dimensionality reduction.

Dundas BI

Dundas BI is a very adaptable offering that is simple to use. It has many useful capabilities that other software on the market lacks. Its straightforward architecture makes it appropriate for developers with basic knowledge and negates the need for specialized expertise. It contains an IDE that makes it easier to create dashboards and reports for web application development. Additionally, users can connect it to other analytics tools, customize reports, and view them all from any device in one location.

These are just a few of the tools that can be used to drive greater success in business analytics and help companies improve their bottom line.