Designing a Promotional Flyer for Your Small Business: 6 Key Elements
Running a small business is no small feat, and one of the challenges most owners face is how they can promote their products. While some are happy to simply post traditional posters within the vicinity of their business, it doesn’t have to stop there.
Nowadays, there are so many tips and tricks you can use in order to further refine your promotional flyers in an effective yet cost-efficient way. In this article, I’ve summed up 7 key elements you need to know about designing your flyer if you want to start promoting your small business today. Keep reading to learn more!
1. Brand Identity
The most important piece of information you can include in your promotional flyer is the name of your business. Seems simple, right?
In actuality, there are a lot more moving parts. For starters, always try to follow the color scheme and fonts that you use in your logo in order to keep your theme consistent throughout the poster.
According to marketing experts, remaining consistent with your branding can allow for more customers to easily recognize your brand and can even result in increased engagement rates.
2. High-quality Images
If you are promoting your small business, chances are that not everyone is going to be aware of your brand and the products you are selling. This is why you have to maintain a constant effort to ensure that you are producing only high-quality products that your customers will benefit from.
One way to do this is to include actual pictures of your products in your flyers. It’s important to note that you don’t have to fill your flyers with them, but that you should instead choose good pictures that truly represent your items. If you have some time to spare, you can even do a DIY photoshoot of your products at home.
3. Promotional Offers
When you are posting or handing out promotional flyers of your small business, there’s a big chance that people are just going to skim through it in a few seconds and forget about it later on. To combat this, it’s recommended that you include some sort of promotional offer within your flyer so that potential customers will not want to forget about it.
There are a variety of ways you can do this, but some businesses simply attach unique codes to each flyer that allows customers to avail of a particular offer. To get the job done fast and easy, consider using free small business flyer templates online and simply mix and match to see which best suits your business.
4. Menu/Product List
If your small business sells specific products, including a clear and concise menu or product list on your flyer helps potential customers quickly see what you offer. This makes it easier for them to decide what to purchase and increases the likelihood of a sale.
The menu or product list you attach to your promotional flyer doesn’t even have to be too comprehensive. Simply attach a scannable QR code and voila! Your customers will be able to access your menu.
5. Location
Unlike well-established brands with multiple branches, smaller businesses need to consistently remind customers where they are. If you have a physical store, include your full address and a simple map or nearby landmarks to make it easy to find. If you offer online ordering or delivery, list your service areas and any special shipping options.
Having your location information on your flyer helps customers know where to find you—whether in person or online.
6. Contact Info
As a small business owner you need to be available to answer customer questions. Make it easy for potential customers to get in touch with you by including multiple contact options on your flyer.
Start with the basics—an active phone number and email—so customers can reach out quickly. If you’re on social media, include your official page handles so customers can reach out to you directly. A website link or QR code to your contact page can make communication a breeze.
Set to Promote Your Small Business?
With the growing number of promotional methods nowadays, even small businesses can keep up with established brands in terms of utilizing marketing tools to create optimal flyers. The best part is that the most effective methods don’t have to cost a fortune.
If you are looking to start promoting your small business today, simply try your hand at designing your own promotional flyer using these 6 key elements. Continue streamlining and diversifying your marketing strategies and watch how your customer base gradually grows.
